SPRING / SUMMER 19 FEATURING
GALERIE KÖNIG – Where better rave about art? / Why Rihanna, Virgil Abloh, Jeremy Scott and Maison Margiela love cross-pollution / Designer and expat Lutz Hülle about reconnecting with his German “Heimat” / Why generation Z is forcing a leap in company culture
MARGINALIA OR GENIUS?
Art and fashion are more closely intertwined than ever before. Berlin shows how beneficial this is – for everyone.
I was already quite drunk and at a Backstreet Boys concert when I pressed ‘order’ on my mobile phone. That was in summer 2013. I bought a jumper designed by artist Martin Eder while I was listening to “Quit Playing Games (with My Heart)”. It was a limited edition run of 100. The jumper was black and had a cat on the front with blood flowing from its eyes. On the left and right, on the sleeves, naked women were flying through space. I was happier then than I’ve been for a long time. Since then my view is that there’s nothing better than art that you can wear.
Digitalisation is a topic that has a bearing on all industries. Sooner or later, they will all be affected by disruption – if they haven't been already.
Despite the constant state of change, fashion is still one of the sectors least permeated by digital transformation. In order to remain competitive in today’s aggressive market environment it’s therefore all the more important to stay on top of the latest developments at conferences like #FASHIONTECH Berlin, where top-level speakers from fashion, lifestyle and technology report from their experiences and discuss the opportunities and challenges that companies need to tackle.
A BITE-SIZED OPINION ON COLLABORATIONS
Traditionalists might define a collaboration as a partnered project that would have otherwise been impossible to being realized without the inclusion of the two parties.
The former criterion sets a standard that is definitively higher and more complex than the state of collaborations is regarded today – particularly in the world of streetwear and sneakers. The commercialisation of collaborations has, in many ways, undermined the Oxford Dictionary definition of what a “collaboration” was meant to be. In fact, there isn’t a much buzzier boardroom term than “collaboration”.