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FALL/WINTER 2018/19 FEATURING

VOO STORE BERLIN OR WHERE TO BUY PRADA IN KREUZBERG / GUCCI MAKES THE WORLD GO ROUND / MCM WORLDWIDE CHIEF VISIONARY OFFICER SUNG-JOO KIM ON MILLENNIAL STYLE / FEMALE FORCE - BERLINENTREPRENEURS POOL TOGETHER / SKATEBOARDING IS GOING OLYMPIC / BERLIN ART BUNKERS

 by Adriano Sack

by Adriano Sack

THE RAVENING ART OF NEOTRIBALISM

You can sit at a bar table in the foyer of Grill Royal, at a vernissage at the Dittrich & Schlechtriem Gallery or in a semi-legal bar in Neukölln, where the only source of warmth is some form of cylindrical heater – and the chatter of your fellow guests, of course. Berlin is a city full of unexpected encounters: millionaires, baby-faced communications students, supermodels, writers with pet dog in tow, ageing ladyboys (and their respectable lists of famous lovers), fashion designers, photographers, founders of political parties and, most interesting of all, even the occasional bore. Before you’ve even properly taken stock of the person opposite, you’re already deep in conversation.

Outside, it’s thanks to the dimly lit streets (no major city west of Siberia is as dark); inside, it’s the famed Berlin attitude and the city’s history. The proletarian pulse, the banished bourgeoisie and the economic trauma of years of division have given rise to a classless society that would be unimaginable in any other European metropole. ... 

 by Anita Tillmann

by Anita Tillmann

THE WOMAN WHO TRANSFORMED MCM INTO WOW!

Anita Tillmann, PREMIUM GROUP Managing Partner, interviews Chief Visionary Officer, Chairwoman and owner of MCM, Sung-Joo Kim about how she has transformed MCM to a New School Luxury for the 21st century and why the German brand now puts its creative focus to Berlin.  

 “MCM represents New School Luxury for the 21st century. My vision is for a unisex, ageless, seasonless luxury brand for the global nomad lifestyle. It’s all about personality and lifestyle, and giving consumers freedom and empowerment to mix and match their outfits. It’s not about top-to-toe fashion often dictated by the brands.”
 by Anne Philippi

by Anne Philippi

BERLIN ENTREPRENEURS POOL TOGETHER

We are entering the era of the ‘new businesswoman’: anyone keen to find out what that means should listen to Gruner + Jahr Chief Executive Officer Julia Jäkel: “Today women offer each other support with an intensity we’ve never seen before.” Sharing information with other women delivers success: trading swipes leads nowhere. According to Forbes, today’s female managers do quite a lot differently. They think digitally and in networks, not in gender identities. They’ve stopped listening to those critical inner voices. Their capacity for empathy makes them more unstoppable ... and the world of politics is already taking note of these new formidable females. Last year Brigitte Zypries, German Federal Minister for Economic Affairs and Energy, published her ‘Strong women, strong economy’ manifesto: 300 female decision-makers and start-up founders met to discuss the issues that were important for new businesswomen today. ...

 

All past Berlin Fashion Week Magazines